Design continues to feed innovation across industries. The purpose of the Disco Journal is to connect with our community, pique our curiosity, and write thoughtful dialogue on the design of everyday interfaces and experiences.
UX Research in Design Thinking
December 10, 2021
UX research, also known as design research, is the process of listening and empathizing with people to get a clear picture of how they think, feel, and behave when experiencing your product. This level of nuance and understanding of your intended audience ensures that what you develop is designed from the perspective of those spending the time and money to engage with your product.
Service design focuses on understanding people, their interactions with the service, and the experience that they have from start to finish. This approach is rooted in the practice of human centred design, which acknowledges that understanding people ultimately leads to superior outputs. By considering how people will interact with your service, you can anticipate their needs and iterate or design with a foundation of understanding.
In order to design exceptional spaces, we need to understand who we are designing for and what motivates them. Creating vibrant and meaningful places requires an investment in the discovery of people and communities within the context of a development.
We don't engage with public services until we need them most. And when we need them, we need them ASAP. Over time, government services like paying taxes or changing the address on your driver’s license have been digitally transformed to be more responsive to our needs.
There is still much to be done, but many of the ways citizens interact with their governments are now digital, and this transformation has been made possible through service design.